micro-interactions: subtle animations and feedback in user interfaces, simulating a real world experience, or creating an easily understandable digital world
typography: choose a font for either emotional impact or readability
font pairings
serif
different
contrast
different
aperture
matching
proportion
matching
accessibility: WCAG guidelines, or affect 20% of users
Robin Whalley work in pixel layer set to overlay dodging: paint with white 50% opacity 0% hardness because of spacing in brush settings, dab instead of dragging and repeat as necessary distance = lower contrast, so reduce opacity of dodging pixel layer targeting with luminosity mask
https://www.youtube.com/watch?v=5vbvYvf3Kco create any shape to crop to drag image layer to shape layer modifying shape affects image click, drag moves the whole thing click and drag, then space bar to adjust shape click, drag, space bar moves the shape select photo layer to adjust image only
Will Paterson 10 Logo Design Tips https://www.youtube.com/watch?v=gza5-1e0IY4 white on dark looks bigger because of apparent glow rounded ends: instead of true hemisphere, stretch along the axis of the attached rectangle or shape logotypes: narrower kerning instead of perfect shapes, widen a tiny amount to compensate for our propensity to see width more than height…
