- Shapes are the architecture
- simple to complex
- organic to geometric
- Colors
- pallette
- solid vs gradient
- Objects
- the physical objects
- or the mood
- Perspective and form
- hatching vs solid shadows vs gradients
- Edges and linework
- outlines and character
- counters: outlines
- can be structural or purely visual
- sharp vs smooth and fluid
- counters: outlines
- outlines and character